TEG, a global leader in live entertainment, sport, ticketing and data, has today announced the acquisition of two International Sports Businesses, Left Field Live and Rugby Live.
The principals at Left Field Live and TEG have worked together since 2014, delivering events globally over that period, partnering with some of the biggest brands in sport including Manchester United FC, Liverpool FC, Manchester City FC, Real Madrid CF, FC Barcelona, AS Roma, Atletico de Madrid, Juventus FC, the national football teams of Brazil and Argentina, Pac 12 college football and the USA Basketball men’s national team.
TEG Group CEO Geoff Jones said he was delighted to officially welcome both companies into the TEG fold.
“The team at Left Field Live have been great partners of ours for many years now. We have successfully collaborated to bring some of the most high profile sporting events and teams from across the globe to this country, and this acquisition marks an exciting new chapter for TEG to better serve its clients and help them grow their reach and connection to fans globally. “TEG’s continued growth in sport will be accelerated by bringing our long term partners formally into the broader TEG Group. Sport is an exciting industry opportunity we see as a business and this announcement demonstrates our commitment to executing on that vision. “This integration into TEG really formalises the way that our partnership has worked in practice for a number of years. Today’s announcement shows our focus and commitment to expand the TEG Business from our market leading position in Asia more deeply into the United Kingdom, Europe and the United States.”
Left Field Live CEO Bart Campbell commenting on the acquisition said ‘’We have had an enjoyable and successful association with TEG for a decade now. They are a valued and trusted partner. As our businesses have grown together, forming mutual interdependencies, we have really seen our teams become one. We now have a great opportunity to further refine that and build on the quality pipeline we have secured for the future.”
The acquisitions will see Left Field Live absorbed into TEG Sport. Rugby Live will rebrand as TEG Rugby Live and will continue with its existing management team within TEG Sport.
Commenting on the TEG relationship with Rugby Live, Jones observed that it has successfully been tested across events with TEG Sport in recent years and the team will be a welcome addition.
Rugby Live Managing Director Stephen Cottrell said “We are a small but focused group that are thrilled to now have full access to the geographical reach and support of TEG and the TEG Sport team, together with the world leading ticketing and data expertise in house, which will enhance how we can support our clients.”
TEG Sport has seen rapid growth over the last three years. Now a dedicated division of TEG, TEG Sport will deliver 40 major international events in 2023, growing in size and geographic reach to over 50 in 2024. TEG Sport is now responsible for helping major global brands break new markets in Australia, New Zealand, Singapore, Thailand, United Kingdom and the United States including Liverpool FC, Manchester United FC, FC Bayern, Tottenham Hotspur FC, Chelsea FC, Wrexham AFC, FC Internazionale Milano, BVB 09, Tour De France, the National Hockey League (NHL, the Boomers, Top Rank Boxing, Freestyle Kings, and USA Basketball.
TEG Sport is owned by TEG, a leading global live entertainment, ticketing and technology business which operates worldwide out of seven country offices. TEG also includes TEG Live, TEG Experiences, TEG Dainty, TEG Live Europe, MJR Presents, TEG Van Egmond, Laneway Festival, Handsome Tours, TEG Europe, TEG Rockefeller, Qudos Bank Arena, Ticketek, Ticketek Marketplace, Eventopia, Softix, TicketCharge, TicketWorld, Ticketek Singapore, Ovation and SXSW Sydney.
Life is Better Live. Whether it’s Sport, Concerts, Musicals, Theatre or Exhibitions, nothing beats the live experience! For more information www.teg.com.au
Left Field Live brings together an experienced team of sports industry leaders in the UK and Australia who work with leading rights holders and specialise in delivering events across a range of sports including elite football, ice hockey, basketball, college football and baseball, into markets spanning Australia, North America, Asia, the Middle East and Europe. Left Field Live is a co-founder and 50% shareholder in the global sports industry leadership summit SportNXT – https://sportnxt.org
Rugby specialist Rugby Live was created in 2021 after the management buyout of the rugby business from Left Field Live. It is led by rugby industry veteran Stephen Cottrell. Rugby Live currently works with the national rugby teams of union power houses New Zealand, Ireland and South Africa.