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Fans attending live events will now be able to benefit from Ticketek’s launch of contactless tickets on iPhone and Apple Watch for convenient and fast access.
Once at the venue, fans will be required to hold their iPhone or Apple Watch next to the turnstile’s reader to be admitted into the venue, eliminating the need to search pockets or wallets, or having to worry about losing their paper ticket.
With the leading-edge technology, fans will also receive a push notification when they arrive at the venue for further convenience, allowing them to quickly access their tickets for streamlined entry.
TEG’s Chief Operating Officer and Head of Ticketing, Cameron Hoy, says the integration with Apple Wallet contactless tickets is a wonderful way to mark the stadium’s two-decade anniversary and Ticketek’s long-standing relationship with the venue, commenting “we are excited to bring the latest tap-and-go ticketing innovation to even more fans across our network.”
“Australia leads the world in Digital ticketing and Ticketek is proud to be at the forefront of these new mobile ticketing technologies.
“The introduction of contactless tickets will provide fans with an enhanced and frictionless event day experience with the additional security and anti-scalping benefits of our SecureTix digital tickets.
Ticketek has long been a market leader in mobile and was first to launch mobile tickets in 2011. Since then, there has been rapid growth in customer adoption of digital tickets, with over 88% of tickets in Australia in 2020 are now delivered digitally, and 49% of these directly to mobiles. The addition of contactless ticketing is predicted to further accelerate the shift to paperless digital ticketing.
Apple Wallet contactless ticketing is underpinned by Ticketek Identity™, a transformative digital ticketing program with touch points across ticket purchase, ticket sharing and venue entry. As part of this program, Ticketek is building tomorrow’s infrastructure including data intelligence tools and biometric capabilities to enable fully identifiable, secure and frictionless customer experiences.
